CHALLENGE 4

#Traction

This challenge is about the question of how to actually reach potential customers. The process steps and phases in the area of marketing and sales are examined more closely, the individual distribution channels are discussed, tools such as the Bullseye Framework are examined and the so-called traction scoreboard is explained. With this challenge you should be able to generate traction, i.e. customer demand that helps your start-up to grow.

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